Design Practise Sem1- 2007
This module involves creative enquiry into graphic visual language: this will entail examining graphic design´s relationship to contemporary communications and to popular culture and its scope as a medium for addressing issues of communication and meaning.
Project
This project is designed to introduce key aspects of the design of promotional and informational material for print. It will also require research the work of a designer and communicate their findings to the group.
Brief
The Design Museum is to host a series of special exhibitions curated and conceived by current designers (ourselves) as a personal response to the inspiration of key designers from the last 20 years.
Deliverables
A1 - Poster
A4/DL - sized flyer-leaflet
Quarter-page press ad: monochrome
One piece of specially designed exhibition merchandise
Richard Eckersley
British book designer (1941-2006)
Eckersley´s design radically dislodged the interior text from conventional settings, layouts sometimes upstages the text by deliberately impeding the act of reading.
Characteristics:
- unexplained gaps & dislocations between sentences & paragraphs forcing the reader to work at reading.
- careless word spacing, called rivers) are intentionally employed .
- some words are blurred to the point of being indecipherable one line runs into another because of the exaggerated use of negative line-spacing.
- tipography of contrasting sizes and typefaces became the vehicle to express different voices & modes of writing.
Poster - A1
Leaflet Outside
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